Cartier – How the French Jeweller Captured the World
From their humble beginnings in 1847, Cartier have grown into the now global brand, with stores all over the world and an intensely strong online presence. They have a rich family history and now offer a variety of collections and are worth over $6 billion in revenue.
In the mid-19th Century, this French jeweller was founded by Louis-Francois Cartier. He was based in Paris and given the opportunity to overtake ownership of the jewellery workshop he had worked in. Although he prospered, he was not the worldwide name is now. It was the grandsons, Louis, Pierre and Jacques, who catapulted this business on to the global stage.
Although in 2018 they are more well-known for their jewellery, the growth of the brand was based on the watch market. In helping a pilot friend, one of the three brothers designed and created the iconic design of the flat faced, square bezel watch, which they are now notorious for. It was the first wrist-watch created for men and was the Santos.
Time was a performance boaster for the Cartier gang, and their adventures within watches and clocks became some on the companies most celebrated designs. Their ability to also merge the watch world with the jewellery was to be celebrated as well. In the early 1900s, the strength of the Cartier brand continued to grow, and they were able to forge and maintain, strong relationships with the likes of Jaeger. In fact, this particular bond become so strong, that in the early 1920s, Cartier and Jaeger formed a joint company in order to solely produce movements for the watches.
Between 1900 and 1920, Cartier had solidified themselves within the global market, having open shops in New York, London and St. Petersburg. It was Pierre, who has established their name in New York City in 1909.
Things progressed beautifully for the brothers and their business blossomed. When they handed the business to their children, it was sold, and the family legacy was held in history, but was to be no more. Post the family sale, it was purchased by a group of investors and a new day dawned on the brand. It wasn’t until around 1980 though, when the world-wide brands were united to one control unit and the brand became globally consistent. As of now, Cartier have over 200 stores in 125 countries, with three Temples, which are their staple shops. One in Paris, one in London and the final in New York.
Within each shop, as well as online, they have over 20 different collections, ranging from jewellery as well as watches. Some of their most famous collections are the LOVE collection, Juste un Clou and Trinity and they also have a strong second-hand retail value.
The LOVE collection features bangles, bracelets and earrings as some of their produce. The screw design is world re-known and the design is handcrafted. You are able to purchase these pieces either plain or with a variance of diamonds. The second-hand value is high, given the market, we recommend looking at second-hand alternatives.
The Juste un Clou collection has a nail head as the main attraction and come in lots of forms. Although high retail costs, they don’t hold their value as well as the LOVE collection.
The Trinity is also a collection with high popularity, however doesn’t hold its second hand value as well. The three rings are Russian in history and have been bought to the forefront by Cartier.
We highly recommend buying second hand, and instantly saving yourself some money! The quality remains the same and the beauty is the same. Have a look at our Cartier collections here and get in touch if you have any questions.